 How it Works
 So how does it work? Simple. When someone creates a website, they generally register a domain name to go along with it. The owner must pay a nominal fee every year to keep their domain name (about $9-$30, depending on where they bought the name). If the owner does not pay the annual fee, the domain registrar will put the name on hold. With most registrars, an "on hold" domain stops working. Most registrars allow an additional grace period of 30-90 days for the domain owner to pay the annual fee. During this period, the registrar will generally contact the domain owner many times with attempts to get them to pay the fee and reactivate the domain name. If the domain owner fails to pay on time, and fails to respond during the 30-90 day hold period, the registrar will drop the domain name. At this point, anyone can register the name. It is assumed that the previous owner no longer wants a dropped name and we will register the name if we feel that it will generate traffic. These domains are still in search engines and many surfers hit these websites. After the domain is re-registered, it is directed to a traffic server and sent out to a traffic campaign website matching the subject. This traffic is the very best clean traffic. When a visitor types in a keyword phrase into a search engine such as running shoes they select the domain that has been re-registered and directed to the traffic server which then directs the traffic to your site.
Remember because these visitors did not expect to reach your website it is your job to grab their attention with your website and services.
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